The stuff nobody tells you for free.
The things I wish someone had told me earlier, or I learned along the way. About communications, branding, storytelling, and the messy, fascinating business of making complex ideas land.
Stop Designing Brands. Start Engineering Them.
If only brands were built like power plants—modeled, tested, and made to last. Learn what brand builders can learn from engineers.
The Math of Brand Integrity
What if brand integrity could be engineered, not guessed? Turns out, it can—and the math behind it might change how you build brands forever.
The Industry Jargon Paradox
In communications, industry jargon isn’t the enemy. It’s a tool. Discover how the right words, in the right context, can build trust, signal expertise, and garner support.
Think Like a Developer. Win as a Communicator.
Developers build outcomes, not outputs. Here’s how comms leaders can think like developers to reverse-engineer trust and win the yes that moves projects.
From Dirt to Delivery: Why Engineering Needs Full-Stack Storytelling
Siloed comms break projects. Integrated storytelling builds them. See why energy & infrastructure firms need one story from dirt to delivery.
Why B2B Doesn’t Have to Be Boring (especially in energy & infrastructure)
Boring doesn’t build trust. Clarity does. See why energy & infrastructure brands need stronger narratives to win projects, investors, and markets.
In Defense of Complexity
Complex industries aren’t boring—they’re full of stories. See why brands should stop hiding complexity and start owning it.